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Many Oriental people laugh at Westerners who just aren't ready for a high tech, "going to the bathroom," bidet toilet experience. After all, a million Chinese people a month paying out hundreds or even thousands of yen for the toilet bidet, can't be wrong. All of this means nothing but good news for Japanese manufacturers like Inax, Nais, Panasonic and Toto bidet. Most Western bathrooms also lack an electric socket needed to be within six feet of the Japanese toilet, something that people in Tokyo take for granted, while their toilet bidet combination's central computer processes the remote control commands to operate the various functions of the toilet washlet. But after making some inroads in the US with more standard models of toilets and bidets, especially with the bidet toilet seat being introduced only in the last ten years, The combination toilet bidet continues to penetrate the American culture. Its US seat bidet and bidet faucet sales, have risen to over 7,000 units a month this year from 1500 in 2005. The trendy bidets toilets US market is the same as what was seen in Japan in 1990 not long after the first high tech bidets toilet was released. Since then markets have sprouted for not only the toilet bidet combo, but also the hand bidet and the shower bidet.
But marketing the bidet seat has not payed off yet. Building toilet seat bidet showrooms is expensive and some analysts estimate this year will be the year that bidet faucets, bidet seats, bidet hand shower and toilet bidets will make their mark.
Some analysts gloat that the cultural barrier seems to be more transparent in the US than the European market, where toilets bidets have few marketing distributors and sells a much fewer bidet toilet seats per annum.
Some analysts speculate that Europeans are not more interested in the toilet seat bidets, because they have are culturally attached to their old fashioned bidets and poor plumbing and sanitation for generations. But everyone agrees that the US is an aggressive health oriented culture that will consume the wc bidet products. .